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Vitamina C

VITAMINA C

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PRESS OFFICE DIGITAL PR

Vitamina C è un ufficio stampa 2.0: fa arrivare il vostro prodotto/brand/evento ai media, ai vostri opinion leader e “influencers”, sia offline sia online, su base europea. Siamo specializzati nello sport (in particolare outdoor e ciclismo) e nel mondo dell’arredo e oggetto di design

PROGETTI EDITORIALI

Scrivere è il nostro mestiere. Abbiamo fatto della parola un verbo. Pensate ad una rivista aziendale? Un webzine, una newsletter, un blog o un progetto di story telling online? Le idee non ci mancano...

VITAMINA C

Problemi di Comunicazione? Non comunicare è impossibile! Comunicare bene ed in modo efficace ed efficiente si può. Basta assumere Vitamina C.

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WHAT WE DO

PROSSIMI APPUNTAMENTI

* INCONTRIAMOCI A VELOFOLLIES! - 17/18/19 GENNAIO 2025 - KORTRIJK - B

* SAREMO A OPTI - 31 GENNAIO 2025 - MONACO - D

* VEDIAMOCI A MIDO - 8/9/10 FEBBRAIO 2025 - Milano - I

* PARTECIPEREMO A BIKE FESTIVAL - 1/2/3/4 MAGGIO 2025 - RIVA DEL GARDA - I

* VISITEREMO OUTDOOR BY ISPO - 19/20/21 MAGGIO 2025 - MONACO - D

* SAREMO A LAVAREDO ULTRA TRAIL - 27 GIUGNO 2025 - LAVAREDO - I

* INCONTRIAMOCI A EUROBIKE - 25/29 GIUGNO 2025 - FRANCOFORTE - D

* PARTECIPEREMO A UTMB FINALS - 25/31 AGOSTO 2025 - CHAMONIX - F

* CI VEDIAMO A ITALIAN BIKE FESTIVAL - 5/6/7 SETTEMBRE 2025 - MISANO ADRIATICO - I

* SAREMO A SILMO - 26/27/28/29 SETTEMBRE 2025 - PARIGI - F

* VISITEREMO ISPO - 2/3/4 DICEMBRE 2025 - MONACO - D

MEDIA ROOM

Cliccare sul brand di interesse per accedere alla relativa media room e scoprire tutti i comunicati stampa e le news aggiornate.

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Arianna Fontana in azione con casco e oc

Immagine WhatsApp 2025-04-03 ore 11.22_e

COMPRESSPORT_SS25_TRIATHLON _schmartcoll

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@compressport is proud to present Feelfree Seamless Bra, the new sports bra designed to provide support, comfort and maximum breathability during prolonged physical activity.
The seamless construction, made with soft, quick-drying yarns, prevents irritation even on the longest runs. The supportive underbust band and side panels help stabilise the upper body, reducing bounce and increasing comfort while running.
The design includes mesh inserts on the front and back to improve ventilation.

Interested in testing the product? Contact us 👉 press@vitaminac.net

#vitaminacpr

TENWAYS welcomes the newest member in the AGO Series - the finely engineered AGO Air.
Designed to handle inclines and heavy loads with ease, its powerful 80 Nm motor elevates it beyond mere transportation - it’s a lifestyle upgrade and a bold statement of effortless green mobility: the AGO Air stands out with graceful handling, light construction and smooth power delivery.
Mid-drive motor, 560 Wh removable battery, 9-speed Shimano gear shifting and quick unlock system with Bluetooth or passcode distinguish this e-bike. The price is also very attractive: €2,199.

Interested in a test? Contact us 👉 press@vitaminac.net

#vitaminacPR

Our work often happens behind the scenes and is rarely recognized, but every so often, a message comes through that reminds us exactly why we do what we do.
As a PR and communication agency, one of our key roles is to serve as a bridge between companies and journalists, to foster connections, create value, and make meaningful encounters happen that otherwise might not.

A France journalist specialising in bicycle equipment wrote: "At the beginning of the year, Vitamina C invited me to an event. I refuse... several times. They insist... several times +1.
I give in. And in the end, I don't regret it.
I discovered a very interesting company and some superb products. A wonderful surprise, which I would probably have missed if the press relations agency hadn't insisted. It goes to show that the human side is always of paramount importance. And know-how in communications and press relations is invaluable. Your network, your knowledge of the media... sometimes the sauce takes hold when you didn't believe it would".
(Post linked in comments)

#vitaminacpr

Pirelli just presented Cinturato EVO TLR. Thanks to its technical features, this product introduces a new category: the road enduro tyre.

Manufactured in Italy at Pirelli’s Milan-Bollate plant, the Cinturato EVO is a tubeless-ready tyre designed for road cycling, commuting, and gravel riding. It features a wide range of sizes from 28-622 to 55-622.

The Cinturato EVO TLR boasts over 50% of bio-based and recycled materials, as verified by independent third-party body Bureau Veritas. This is complemented by the FSC certification, related to the responsible supply chain management of the natural rubber contained in the tyre, a Pirelli exclusive in the industry.

Interested in a product sample for a presentation? Contact us 👉 press@vitaminac.net

#VitaminacPR

Two members of the Vitamina C team had the pleasure of joining the first-ever European Sales Meeting of the Revelyst Adventure Sports group (@camelbak , Giro, Bell, Fox) in stunning Leogang, Austria – the perfect setting to connect, share ideas and discover CamelBak’s exciting 2026 plans. 🏔🧡

We’re proud to be part of this inspiring team and help them grow their European PR. We're heading into the new season with fresh energy, stronger ties, and a clear vision. Thank you CamelBak and the Revelyst crew for having us on board!

#vitaminacpr

@q36.5 launched the new Unique Pro road cycling shoes.
The handmade carbon fibre sole is equipped with a patent-pending construction technology. This shoe, with a sole height of just 4.4 mm, set a new sprint speed record with Moschetti at the Alula Tour.

Interested in finding out more? Contact us👉 press@vitaminac.net

#vitaminacPR

La Fausto Coppi Generali 2025 Granfondo unveiled its official race jersey.

With over 1,700 riders already registered from 30 countries, the 2025 Granfondo promises to be a spectacular international event. More than 2,500 cyclists are expected to participate in the weekend of 26-29 June, with cross-country skiing champion Stefania Belmondo serving as an ambassador.

Three routes to choose from: the Granfondo (172 km, 4,330 m elevation gain), that this year introduced the Colle di Sampeyre joining the Colle d’Esischie and Colle Fauniera as the major climbs. The Mediofondo (111 km, 2,500 m). And the non-competitive Fauniera Classic (100 km 2,180 m elevation gain).

#vitaminacPR

@alecyclingofficial R-EV1 collection presented in Italy's leading sports newspaper: "As result of the company's continuous research and development, the new Alé shorts are designed to meet the needs of top agonists and amateurs, with hi-tech materials, Italian design and 100% made in Italy production".

Interested in trying an Alé outfit too? Contact us 👉 press@vitaminac.net

#vitaminacPR

The May edition of the Flemish @grintamagazine features a 7-page reportage on the Milan-Bollate factory where @pirelli_cycling tyres are produced and the contiguous R&D lab, where a cross-functional team develops technology from cycling to Formula 1, via motocross and rally.
Enjoy reading!

#vitaminacPR

CamelBak just announced its fully redesigned H.A.W.G. 20: it is the first MTB backpack in the world with recco technology, making riders searchable by rescue professionals worldwide.
This 20-liter backpack is made of a strong and sustainable Cordura RE/COR fabric, whose composition features recycled materials from post-industrial waste, further protected with a PFAs free DWR coating treatment.

Interested in a sample for a presentation? Contact us 👉 press@vitaminac.net

#vitaminacPR

The leading Belgian daily newspaper La Dernière Heure visited the plant where Pirelli produces its bicycle tyres in Milan and then reported on the extraordinary success of the P ZERO Race RS TLR model at Paris-Roubaix.

Interested in testing this product or visiting the factory yourself?
Contact us 👉 press@vitaminac.net

#vitaminacPR

INOV8 begun a bold new era-following an exciting rebrand and a radical redesign of its footwear.
INOV8 now offers a leaner collection of trail running shoes on the French market, with models designed specifically for mud (Mudtalon), soft trails (Trailtalon), hard tracks (Trailfly), and road (Roadfly).

Interested in receiving more information or testing the products? Contact us 👉 press@vitaminac.net

#vitaminacPR

CamelBak introduced the Thrive Flip Straw and Chug bottles, a line of reusable and sustainable outdoor and everyday bottles - combining comfort, durability, and effortless hydration for any adventure.

The new Thrive Flip Straw and Thrive Chug are durable, dishwasher safe, and comfortable to hold, carry and to drink from. They feature 100% leak proof caps, with two different drinking interfaces.

All bottles are available in a vacuum stainless steel (VSS) version. The durable full powder coat finish provides a long-lasting color effect, while the double-wall vacuum insulation ensures drinks stay hot or cold for hours.

Interested in a test? Contact us 👉 press@vitaminac.net

#vitaminacPR

@tenways_ebike flagship models were presented in a long test on SKY Sport TG24 Italy, during prime time.
Thanks for this awesome review!
(Link in comments, from minute 8'15").

Interested in a test of your own? Contact us 👉 press@vitaminac.net

#vitaminacPR

Pirelli launched P ZERO Race RS, the tube-type version of its top-performing road racing tyre.

This new clincher model, the latest addition to the P ZERO Race bicycle tyres produced in Pirelli’s Milan-Bollate plant, uses natural rubber that is FSC certified.

Designed and developed specifically for the many fans who constantly seek the high-performance levels, practicality and lightness provided by clincher tyres, this new version also benefits from the positive feedback of some of today’s top cyclists. Riders from the Alpecin-Deceuninck and Lidl-Trek World Tour teams, have had the chance to test them during training camps or to compete with them on some Alpine stages of the past season’s great Tours.

Interested in a sample for a press presentation? Contact us 👉 press@vitaminac.net

#vitaminacPR

Since the introduction of clipless pedals 40 years ago, cycling had seen no major innovation. This changed today, with the launch of PW8: a revolutionary pedal-shoe concept designed to deliver unmatched efficiency, lightness, aerodynamics and comfort.

PW8 represents a major technological breakthrough. With a minimalized axle-to-sole distance of just 8mm and an unrivaled contact surface of 1500 mm² (compared to 705 mm² for one oft he most famous pedals on the market), this innovation ensures optimal power transfer and reduces dead spots during pedaling.

Didn't you get the press release? Curious to know more?

Contact us 👉 press@vitaminac.net

#vitaminacPR

COMPRESSPORT, leader in high-performance sportswear and muscle compression apparel, has entrusted Vitamina C with the management of its press office and media relations in Germany, Austria and Switzerland.

Interested in testing and presenting COMPRESSPORT products? Contact us 👉 press@vitaminac.net

#vitaminacPR

THOK E-Bikes makes its entry into the world of electric competitions with the GRAM dk frame kit.
The frame completed by motor (Shimano EP801 or Askoll Ultra C90A), integrated 820Wh battery and FOX suspension is available for € 6,599.

Interested in finding out more or testing the @thok_ebikes models for a press presentation? Contact us 👉 press@vitaminac.net

#vitaminacPR

@tenways_ebike just added two new city bikes to their offerings: the CGO600 Plus and the CGO800 Plus.
Do you want more information? Willing to test them?
Contact us 👉 press@vitaminac.net

#vitaminacPR

A new chapter for Italian cycling has just begun.
@rudyproject becomes official partner of the Italian Cycling Federation, equipping the national teams with the hi-tech Wingdream helmet, alongside The Wing and Nytron Pro.
Towards Los Angeles 2028, FCI and Rudy Project are ready to redefine together the limits of performance, thanks to passion and the excellence of Made in Italy technology.

Interested in testing the products the Italian cyclists are using or in knowing more about the partnership? Contact us 👉 press@vitaminac.net

#vitaminacPR

A major comeback is set for the 2025 edition of La Fausto Coppi Granfondo: the event will include the Colle di Sampeyre in its long route.

The race will once again tackle this stunning mountain pass, one of the few in the Cottian Alps exceeding 2,000 meters above sea level.

With the addition of Colle di Sampeyre, the long route of La Fausto Coppi will now cover 172 km with a total elevation gain of 4,330 meters. The challenge is sure to impress the attending riders with its panoramic beauty, demanding climbs, and spectacular scenery.

Invitations reserved for journalists are available. Interested in hearing more? Contact us 👉 press@vitaminac.net

#vitaminacPR

Focus Mobility published a comparison of touring backpacks, featuring the Hawg Pro 20 against 16 other models: the CamelBak backpack shined.
Here is the verdict: “The H.A.W.G. Pro 20 offers more than just space for water and gear. It impresses with its stable fit, excellent breathability and balanced weight distribution. This makes it the perfect partner for challenging trail tours in good weather.”

Interested in testing this or other CamelBak models? Contact us 👉 press@vitaminac.net

#vitaminacPR

@velofollies has been amazing! We had over 20 meetings in one day, bringing journalists to visit the booths of @pirelli_cycling @q36.5 @alecyclingofficial @camelbak and @tenways_ebike.
The show is really well thought: great quality of the attending brands, great care of the stands, more sober than at Eurobike but well positioned and distributed, a careful organisation, no crowds at the entrance and no mess.
We highly recommend this event: in 2026 Vitamina C will be there in force.

Also planning to attend and looking for a press office? Contact us 👉 press@vitaminac.net

#vitaminacPR

Rennrad-News and Mtb-News published a comparison of winter cycling pants. @elasticinterface received 7 mentions and was included in 3 of the 10 product tested.
In the opinion of the editor, ‘The Elastic Interface pad increases comfort’.

Interested in testing Elastic Interface's technology? Contact us 👉 press@vitaminac.net

#vitaminacPR

Did you know that over 40 athletes medalled at the last Winter Olympics used @rudyproject helmets or glasses?
Thanks to the leading daily newspaper Corriere della Sera for the in-depth story focusing on this company representing Italian excellence in sports products.

#vitaminacPR

@q36.5 has unveiled the @q36.5_procycling team 2025 kit: the most advanced product line ever to come out of Q36.5's laboratories, thanks to its unique combination of aerodynamics, comfort, and thermoregulation.
Interested in knowing more? Contact us 👉 press@vitaminac.net

#vitaminacPR

Radwelt, the magazine of the German bike lobby ADFC, tested and reviewed cycling pad and glove palms produced by Elastic Interface. Here is their verdict:
"A direct comparison with a simple standard bikepad quickly reveals that the Elastic Interface chamois provides a much more comfortable feeling. The seat area does not become excessively sweaty, nor do shocks and vibrations become unpleasantly noticeable. Even after several hours, the seat remains very comfortable.
The same applies to the gloves: While inexpensive models can cause problems, such as chafing on the skin or a tendency to cramp in the fingers, none of this was noticeable on gloves with Elastic Interface padding".

#vitaminacPR

And for those who missed it, Paola Gianotti's speech at the TedX in Agliè
https://www.youtube.com/watch?v=hh2wttTkqrs

#vitaminacPR

To wish you a happy Christmas this year, we borrow the graphics of THOK E-Bikes. May Santa Klaus overcome every difficult path!
Merry Christmas to all!

#vitaminacPR

A portrait of Federico Pellegrino and his collaboration with Rudy Project on Race skimagazine.

#vitaminacPR

Spotted! 😍😍 @camelbak Apex Pro Running Vest put to the test by the @outdoor_magazin editorial team during an everesting 🚠

#vitaminacPR

A gift idea? Belts and handlebar tapes with Christmas themes from @nabico_tapes
See them here 👉 https://bit.ly/3OzSFpG

#vitaminacPR

Alé has renewed its partnership with the French Cycling Federation for the next four years, until the Los Angeles 2028 Olympic Games. Since they began working together in 2014, Alé and the French teams have won nearly 700 medals on the European and world stage.

Interested in knowing more? Contact us 👉 press@vitaminac.net

#vitaminacPR

"At a weight of just 240 grams, Camelbak's Podium Titanium bottle makes no compromises. Your water flow is guaranteed while you keep going full throttle".
Thanks to the Swiss @born_magazine_official for this presentation.

How about you? Have you tried the incredible insulation of @camelbak metal water bottles yet?
Contact us for a sample 👉 press@vitaminac.net

#vitaminacPR

The handlebar tape is an often overlooked component of the bicycle, but it performs a crucial function being the contact point between the bike and the rider.
Follow Nabico's Facebook channel to stay up-to-date on the best types and materials 👉 https://www.facebook.com/nabicoitaly
Interested in receiving a test sample? Contact us 👉 press@vitaminac.net

#vitaminacPR

"The K-Tour from Alé amazed us. As year-round cyclists, we have worn many winter tight pants from other brands, but none have ever looked as comfortable as those ones". Thanks to FAZ Kaufkompass for highlighting @alecyclingofficial in this comparative test with 45 different models.

#vitaminacPR

@thok_ebikes presents TP4: the versatile e-MTB entirely Made in Italy. Two models, frame in carbon fibre, new Bosch CX motor, modular battery up to 1050 Wh and varying geometry.

Didn't you received the press release?Contact us 👉 press@vitaminac.net

#vitaminacPR

The 'Guide to Choices 2025', distributed together with the magazines Bici Sport and Cicloturismo, provides you with excellent advice for your future rides...😍

#vitaminacPR

@rudyproject just presented Turbolence: Spherical lens, sweatband and ergonomic design for an unparalleled visual experience in all major outdoor disciplines: from trail running to beach volleyball, water sports, mountain sports, padel and cycling.

Interested in a test sample? Contact us 👉 press@vitaminac.net

#vitaminacPR

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