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VITAMINA C

Communication burn-out? And yet—keep at it you must! So best do that the smart way... Take the Vitamina C!

PRESS OFFICE DIGITAL PR

Vitamina C is a press office 2.0: it gets your product/brand/event to the media, opinion leaders and influencers, both offline and online, on a European basis. We specialise in sport (particularly outdoor, winter sports, running and cycling) and design objects.

COPYWRITING

Writing is our profession. We have made the word a verb. Think about a company magazine? A webzine, a newsletter, a blog or an online storytelling project? We have plenty of ideas...

VITAMINA C

Communication burn-out? And yet—keep at it you must! So best do that the smart way... Take the Vitamina C!

1/7

WHAT WE DO

NEXT MEETINGS

* LET'S MEET AT CYCLING WORLD - 20/22 MARCH 2026 - DUESSELDORF - D

* WE WILL BE AT THE BIKE FESTIVAL - 1/2/3 MAY 2026 - RIVA DEL GARDA - I

* SEE YOU AT UTMB FINALS - 25/28 AUGUST 2026 - CHAMONIX - F

* MEET US AT ITALIAN BIKE FESTIVAL - 4/5/6 SEPTEMBER 2026 - MISANO ADRIATICO - I

* WE WILL BE AT SILMO - 25/28 SEPTEMBER 2026 - PARIS - F

* WE WILL VISIT ISPO - 3/5 NOVEMBER 2026 - AMSTERDAM - NL

MEDIA ROOM

Click on the brand of interest to access the relative media room and discover all the press releases and updated news.

Alé Cycling - K-Tornado Lady (Klimatik line).jpg

Elastic Interface N3X Technology_Insert.jpg

The Fausto Coppi Granfondo - climbing up to Fauniera.jpg

Tenways CGO800 S lifestyle picture (1).jpg

CamelBak APEX PRO Run Vest Trekking Pole Quiver.jpg

PIRELLI P ZERO RACE RS FSC® CERTIFICATION.jpg

(lower resolution) Rudy Project Turbolence Goggles lifestyle picture 1.jpg

CHECK THE PRESS RELEASES FOR:

To all the brands that choose us each year as their communication partner, and to all the journalists with whom we exchange information on a daily basis, we extend our sincerest wishes for an outstanding 2026.
May it be a year of stories to tell, news to share, and milestones achieved.

Diletta, Claudia, Arianna, Chiara and Daniele wish you a happy 2026.

#vitaminacPR

We presented, together with Riccardo Barlaam from Il Sole 24 Ore, the event that unveiled the first-ever LCSA study applied to a cycling granfondo: La Fausto Coppi Generali.

A project strongly supported by the @la_fausto_coppi who chose to measure the true value generated by the event with transparency and rigor.

Data have been certified by @politecnicoditorino and the study was supported by Cuneo’s Chamber of Commerce and @eviso.it
It was inspiring to see how sport, when guided by vision, can become a real driver of growth for communities and local areas. 🌱🏔️ #cycling #sustainablesports #granfondo #sportspr

A heartfelt thank you to the journalists from 15 leading European optical media outlets who took the time to visit the Rudy Project booth at Silmo Paris together with Vitamina C.

If you’d like to receive details about the new collections unveiled at the show, feel free to reach out 👉 press@vitaminac.net.

#vitaminacPR

Remote bike repair – does it really work? @wunderfix proves that it does.
The company is offering free trial access.
Try it for free in September (link in comments). See for yourself how it works.
In exclusive 1:1 sessions, journalists and online bicycle sellers will personally meet what may be Germany’s very first remote bike mechanics.

Interested in knowing more? Contact us 👉 press@vitaminac.net

#vitaminacPR

Vitamina C is attending the Italian Bike Festival to meet journalists and show them the novelties of @alecyclingofficial @gregariolab @nabico_tapes @pirelli_cycling @q36.5 @rudyproject @tenways_ebike and @thok_ebikes

If you don't have an appointment already scheduled, contact us here 👉 backoffice@vitaminac.net

#vitaminacPR

Busy week in Chamonix, on the occasion of the UTMB: Vitamina C accompanied the European press to meetings with @camelbak @compressport @inov_8 and @rudyproject presenting the latest trail running technologies and products.

Our thanks to all the media who attended. For further information and product tests contact us here 👉 press@vitaminac.net

#vitaminacPR

Q36.5 unveils two new jerseys as a preview of the Fall/Winter 2025 collection, officially launching on September 11, during the Italian Bike Festival in Misano.

🆕 Highlights:

Dottore Pro long-sleeve jersey (men’s & women’s versions)

Gregarius Hybrid Light Veloce Club long-sleeve jersey

For press inquiries or to schedule a meeting in Misano, please contact: press@vitaminac.net

#vitaminacPR

@camelbak Run Challenge is here!

From August 23rd to September 1st, run 10% of the UTMB distance (17.6 km) and unlock:
✅ 20% discount on the European CamelBak website (UK/Ireland, France, Germany & Austria, Spain, Italy)
✅ A chance to win 1 of 3 Zephyr Pro Vests (worth €149 each)

Ready to take on the challenge? 🏃‍♂️💨
👉 Link in the first comment.

#vitaminacPR

Vitamina C will be in Chamonix for the UTMB finals during the week starting Monday, August 26th, to showcase the latest innovations from CamelBak, Compressport, inov8, and Rudy Project to the media.

If you don’t already have a meeting scheduled with us, feel free to reach out at backoffice@vitaminac.net

#vitaminacpr

August is here. And we won’t stand in its way. 🏖️😎
To all you tireless journalists (yes, even under the scorching sun)
And to you, sporty brands always ready to make us sweat… in the best possible way 💪
We wish you a month full of outdoor adventures, genuine happiness, and only moderately urgent emails.
See you in September: hopefully tanned, relaxed, and full of new stories to tell.

#vitaminacPR

@q36.5 has just unveiled RUN: a capsule collection dedicated to multi-disciplinary athletes.

With RUN, the technical excellence and innovation that distinguish the cycling line find now expression in the running world.

Interested in knowing more? Contact us 👉 press@vitaminac.net

#vitaminacPR

@runnersworld.de has awarded @compressport Free Belt Pro as the best running product in terms of its load capacity.
Find the review in the first comment on the post.

Interested in testing Compressport products? Contact us👉 press@vitaminac.net

#vitaminacPR

@pirelli_cycling just presented SmarTUBE RS, an innovative inner tube made with a proprietary formulation of thermoplastic material (TPU). The SmarTUBE RS is lighter and offers a 32% increase in wall thickness compared to the current models in the Pirelli range. In combination with the P ZERO Race RS, it represents the fastest and most efficient setup that Pirelli has ever offered.

Interested in a sample? Contact us 👉 press@vitaminac.net

#VitaminacPR

🚴‍♂️ CamelBak Podium Challenge is coming to Strava!

From July 18 to 27, CamelBak launches a new Strava Challenge:
Ride 200 minutes in 10 days – with any bike (road, gravel, MTB, e-bike).

✅ Open to all users
🎖️ Those who complete it will receive:
– A digital Strava badge
– A 20% discount on the European website*
– A chance to win 1 of 3 Podium Bottle Packages worth €120*

📌 Direct link to the Challenge: link in bio

🗣️ Feel free to share this activation with your readers or followers.
We’ve prepared ready-to-use assets (square and vertical formats) for your social channels. ✉️ press@vitaminac.net to get them.
Don’t forget to include the direct link when posting!

*Rewards valid in: IT (only discount code), UK/IE, FR, DE/AT, ES.

‘With the new Voltage, @alecyclingofficial delivers the winner in our test of long-distance bib shorts for women’. The full review on TOUR magazine.

#vitaminacPR

La Fausto Coppi is in the books. Vitamina C thanks the journalists from all over Europe who accepted the invitation to the 2025 edition of the Granfondo, helping to share the story of what a small volunteer organization manages to achieve every year in the stunning mountains around Cuneo.
See you next year!

#vitaminacPR

A big thank you to the editors of the leading European media who took the time to discover the latest from HJC, Pirelli, Q36.5, Tenways, and Wunderfix at Eurobike.
For everyone we didn’t get a chance to meet, the press kit summarizes both the announced products and those coming soon.

Didn’t receive a copy? Get in touch 👉 press@vitaminac.net

#vitaminacPR

@compressport is proud to present Feelfree Seamless Bra, the new sports bra designed to provide support, comfort and maximum breathability during prolonged physical activity.
The seamless construction, made with soft, quick-drying yarns, prevents irritation even on the longest runs. The supportive underbust band and side panels help stabilise the upper body, reducing bounce and increasing comfort while running.
The design includes mesh inserts on the front and back to improve ventilation.

Interested in testing the product? Contact us 👉 press@vitaminac.net

#vitaminacpr

TENWAYS welcomes the newest member in the AGO Series - the finely engineered AGO Air.
Designed to handle inclines and heavy loads with ease, its powerful 80 Nm motor elevates it beyond mere transportation - it’s a lifestyle upgrade and a bold statement of effortless green mobility: the AGO Air stands out with graceful handling, light construction and smooth power delivery.
Mid-drive motor, 560 Wh removable battery, 9-speed Shimano gear shifting and quick unlock system with Bluetooth or passcode distinguish this e-bike. The price is also very attractive: €2,199.

Interested in a test? Contact us 👉 press@vitaminac.net

#vitaminacPR

Our work often happens behind the scenes and is rarely recognized, but every so often, a message comes through that reminds us exactly why we do what we do.
As a PR and communication agency, one of our key roles is to serve as a bridge between companies and journalists, to foster connections, create value, and make meaningful encounters happen that otherwise might not.

A France journalist specialising in bicycle equipment wrote: "At the beginning of the year, Vitamina C invited me to an event. I refuse... several times. They insist... several times +1.
I give in. And in the end, I don't regret it.
I discovered a very interesting company and some superb products. A wonderful surprise, which I would probably have missed if the press relations agency hadn't insisted. It goes to show that the human side is always of paramount importance. And know-how in communications and press relations is invaluable. Your network, your knowledge of the media... sometimes the sauce takes hold when you didn't believe it would".
(Post linked in comments)

#vitaminacpr

Pirelli just presented Cinturato EVO TLR. Thanks to its technical features, this product introduces a new category: the road enduro tyre.

Manufactured in Italy at Pirelli’s Milan-Bollate plant, the Cinturato EVO is a tubeless-ready tyre designed for road cycling, commuting, and gravel riding. It features a wide range of sizes from 28-622 to 55-622.

The Cinturato EVO TLR boasts over 50% of bio-based and recycled materials, as verified by independent third-party body Bureau Veritas. This is complemented by the FSC certification, related to the responsible supply chain management of the natural rubber contained in the tyre, a Pirelli exclusive in the industry.

Interested in a product sample for a presentation? Contact us 👉 press@vitaminac.net

#VitaminacPR

Two members of the Vitamina C team had the pleasure of joining the first-ever European Sales Meeting of the Revelyst Adventure Sports group (@camelbak , Giro, Bell, Fox) in stunning Leogang, Austria – the perfect setting to connect, share ideas and discover CamelBak’s exciting 2026 plans. 🏔🧡

We’re proud to be part of this inspiring team and help them grow their European PR. We're heading into the new season with fresh energy, stronger ties, and a clear vision. Thank you CamelBak and the Revelyst crew for having us on board!

#vitaminacpr

@q36.5 launched the new Unique Pro road cycling shoes.
The handmade carbon fibre sole is equipped with a patent-pending construction technology. This shoe, with a sole height of just 4.4 mm, set a new sprint speed record with Moschetti at the Alula Tour.

Interested in finding out more? Contact us👉 press@vitaminac.net

#vitaminacPR

La Fausto Coppi Generali 2025 Granfondo unveiled its official race jersey.

With over 1,700 riders already registered from 30 countries, the 2025 Granfondo promises to be a spectacular international event. More than 2,500 cyclists are expected to participate in the weekend of 26-29 June, with cross-country skiing champion Stefania Belmondo serving as an ambassador.

Three routes to choose from: the Granfondo (172 km, 4,330 m elevation gain), that this year introduced the Colle di Sampeyre joining the Colle d’Esischie and Colle Fauniera as the major climbs. The Mediofondo (111 km, 2,500 m). And the non-competitive Fauniera Classic (100 km 2,180 m elevation gain).

#vitaminacPR

@alecyclingofficial R-EV1 collection presented in Italy's leading sports newspaper: "As result of the company's continuous research and development, the new Alé shorts are designed to meet the needs of top agonists and amateurs, with hi-tech materials, Italian design and 100% made in Italy production".

Interested in trying an Alé outfit too? Contact us 👉 press@vitaminac.net

#vitaminacPR

The May edition of the Flemish @grintamagazine features a 7-page reportage on the Milan-Bollate factory where @pirelli_cycling tyres are produced and the contiguous R&D lab, where a cross-functional team develops technology from cycling to Formula 1, via motocross and rally.
Enjoy reading!

#vitaminacPR

CamelBak just announced its fully redesigned H.A.W.G. 20: it is the first MTB backpack in the world with recco technology, making riders searchable by rescue professionals worldwide.
This 20-liter backpack is made of a strong and sustainable Cordura RE/COR fabric, whose composition features recycled materials from post-industrial waste, further protected with a PFAs free DWR coating treatment.

Interested in a sample for a presentation? Contact us 👉 press@vitaminac.net

#vitaminacPR

The leading Belgian daily newspaper La Dernière Heure visited the plant where Pirelli produces its bicycle tyres in Milan and then reported on the extraordinary success of the P ZERO Race RS TLR model at Paris-Roubaix.

Interested in testing this product or visiting the factory yourself?
Contact us 👉 press@vitaminac.net

#vitaminacPR

INOV8 begun a bold new era-following an exciting rebrand and a radical redesign of its footwear.
INOV8 now offers a leaner collection of trail running shoes on the French market, with models designed specifically for mud (Mudtalon), soft trails (Trailtalon), hard tracks (Trailfly), and road (Roadfly).

Interested in receiving more information or testing the products? Contact us 👉 press@vitaminac.net

#vitaminacPR

CamelBak introduced the Thrive Flip Straw and Chug bottles, a line of reusable and sustainable outdoor and everyday bottles - combining comfort, durability, and effortless hydration for any adventure.

The new Thrive Flip Straw and Thrive Chug are durable, dishwasher safe, and comfortable to hold, carry and to drink from. They feature 100% leak proof caps, with two different drinking interfaces.

All bottles are available in a vacuum stainless steel (VSS) version. The durable full powder coat finish provides a long-lasting color effect, while the double-wall vacuum insulation ensures drinks stay hot or cold for hours.

Interested in a test? Contact us 👉 press@vitaminac.net

#vitaminacPR

@tenways_ebike flagship models were presented in a long test on SKY Sport TG24 Italy, during prime time.
Thanks for this awesome review!
(Link in comments, from minute 8'15").

Interested in a test of your own? Contact us 👉 press@vitaminac.net

#vitaminacPR

Pirelli launched P ZERO Race RS, the tube-type version of its top-performing road racing tyre.

This new clincher model, the latest addition to the P ZERO Race bicycle tyres produced in Pirelli’s Milan-Bollate plant, uses natural rubber that is FSC certified.

Designed and developed specifically for the many fans who constantly seek the high-performance levels, practicality and lightness provided by clincher tyres, this new version also benefits from the positive feedback of some of today’s top cyclists. Riders from the Alpecin-Deceuninck and Lidl-Trek World Tour teams, have had the chance to test them during training camps or to compete with them on some Alpine stages of the past season’s great Tours.

Interested in a sample for a press presentation? Contact us 👉 press@vitaminac.net

#vitaminacPR

Since the introduction of clipless pedals 40 years ago, cycling had seen no major innovation. This changed today, with the launch of PW8: a revolutionary pedal-shoe concept designed to deliver unmatched efficiency, lightness, aerodynamics and comfort.

PW8 represents a major technological breakthrough. With a minimalized axle-to-sole distance of just 8mm and an unrivaled contact surface of 1500 mm² (compared to 705 mm² for one oft he most famous pedals on the market), this innovation ensures optimal power transfer and reduces dead spots during pedaling.

Didn't you get the press release? Curious to know more?

Contact us 👉 press@vitaminac.net

#vitaminacPR

COMPRESSPORT, leader in high-performance sportswear and muscle compression apparel, has entrusted Vitamina C with the management of its press office and media relations in Germany, Austria and Switzerland.

Interested in testing and presenting COMPRESSPORT products? Contact us 👉 press@vitaminac.net

#vitaminacPR

THOK E-Bikes makes its entry into the world of electric competitions with the GRAM dk frame kit.
The frame completed by motor (Shimano EP801 or Askoll Ultra C90A), integrated 820Wh battery and FOX suspension is available for € 6,599.

Interested in finding out more or testing the @thok_ebikes models for a press presentation? Contact us 👉 press@vitaminac.net

#vitaminacPR

@tenways_ebike just added two new city bikes to their offerings: the CGO600 Plus and the CGO800 Plus.
Do you want more information? Willing to test them?
Contact us 👉 press@vitaminac.net

#vitaminacPR

A new chapter for Italian cycling has just begun.
@rudyproject becomes official partner of the Italian Cycling Federation, equipping the national teams with the hi-tech Wingdream helmet, alongside The Wing and Nytron Pro.
Towards Los Angeles 2028, FCI and Rudy Project are ready to redefine together the limits of performance, thanks to passion and the excellence of Made in Italy technology.

Interested in testing the products the Italian cyclists are using or in knowing more about the partnership? Contact us 👉 press@vitaminac.net

#vitaminacPR

A major comeback is set for the 2025 edition of La Fausto Coppi Granfondo: the event will include the Colle di Sampeyre in its long route.

The race will once again tackle this stunning mountain pass, one of the few in the Cottian Alps exceeding 2,000 meters above sea level.

With the addition of Colle di Sampeyre, the long route of La Fausto Coppi will now cover 172 km with a total elevation gain of 4,330 meters. The challenge is sure to impress the attending riders with its panoramic beauty, demanding climbs, and spectacular scenery.

Invitations reserved for journalists are available. Interested in hearing more? Contact us 👉 press@vitaminac.net

#vitaminacPR

Focus Mobility published a comparison of touring backpacks, featuring the Hawg Pro 20 against 16 other models: the CamelBak backpack shined.
Here is the verdict: “The H.A.W.G. Pro 20 offers more than just space for water and gear. It impresses with its stable fit, excellent breathability and balanced weight distribution. This makes it the perfect partner for challenging trail tours in good weather.”

Interested in testing this or other CamelBak models? Contact us 👉 press@vitaminac.net

#vitaminacPR

@velofollies has been amazing! We had over 20 meetings in one day, bringing journalists to visit the booths of @pirelli_cycling @q36.5 @alecyclingofficial @camelbak and @tenways_ebike.
The show is really well thought: great quality of the attending brands, great care of the stands, more sober than at Eurobike but well positioned and distributed, a careful organisation, no crowds at the entrance and no mess.
We highly recommend this event: in 2026 Vitamina C will be there in force.

Also planning to attend and looking for a press office? Contact us 👉 press@vitaminac.net

#vitaminacPR

Rennrad-News and Mtb-News published a comparison of winter cycling pants. @elasticinterface received 7 mentions and was included in 3 of the 10 product tested.
In the opinion of the editor, ‘The Elastic Interface pad increases comfort’.

Interested in testing Elastic Interface's technology? Contact us 👉 press@vitaminac.net

#vitaminacPR

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INSTA ... C

BENVENUTI! WELCOME!

Boring PR? Dull image? Can't get your positioning right? You need the Vitamina C tonic!

CHECK THE PRESS RELEASES FOR:

​

BENVENUTI!
WELCOME!

Boring PR?
Dull image?
Can't get your positioning right?
You need the Vitamina C tonic!