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BENVENUTI!
WELCOME!

Boring PR?
Dull image?
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VITAMINA C

Communication burn-out? And yet—keep at it you must! So best do that the smart way... Take the Vitamina C!

PRESS OFFICE DIGITAL PR

Vitamina C is a press office 2.0: it gets your product/brand/event to the media, opinion leaders and influencers, both offline and online, on a European basis. We specialise in sport (particularly outdoor, winter sports, running and cycling) and design objects.

COPYWRITING

Writing is our profession. We have made the word a verb. Think about a company magazine? A webzine, a newsletter, a blog or an online storytelling project? We have plenty of ideas...

VITAMINA C

Communication burn-out? And yet—keep at it you must! So best do that the smart way... Take the Vitamina C!

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WHAT WE DO

NEXT MEETINGS

* LET'S MEET AT VELOFOLLIES! - 17/18/19 JANUARY 2025 - KORTRIJK - B

* WE WILL BE AT OPTI - JANUARY 31, 2025 - MONACO - D

* SEE YOU AT MIDO - 8/9/10 FEBRUARY 2025 - MILAN - I

* WE WILL PARTICIPATE IN BIKE FESTIVAL - 1/2/3/4 MAY 2025 - RIVA DEL GARDA - I

* WE WILL VISIT OUTDOOR BY ISPO - 19/20/21 MAY 2025 - MONACO - D

* WE WILL BE AT LAVAREDO ULTRA TRAIL - 27 JUNE 2025 - LAVAREDO - I

* LET'S MEET AT EUROBIKE - 25/29 JUNE 2025 - FRANKFURT - D

* WE WILL ATTEND THE UTMB FINALS - 25/31 AUGUST 2025 - CHAMONIX - F

* SEE YOU AT ITALIAN BIKE FESTIVAL - 5/6/7 SEPTEMBER 2025 - MISANO ADRIATICO - I

* WE WILL BE IN SILMO - 26/27/28/29 SEPTEMBER 2025 - PARIS - F

* WE WILL VISIT ISPO - 2/3/4 DECEMBER 2025 - MONACO - D

PRESS KITS OF OUR ATTENDING BRANDS

MEDIA ROOM

Click on the brand of interest to access the relative media room and discover all the press releases and updated news.

Alé Cycling - K-Tornado Lady (Klimatik line).jpg

Elastic Interface N3X Technology_Insert.jpg

The Fausto Coppi Granfondo - climbing up to Fauniera.jpg

Tenways CGO800 S lifestyle picture (1).jpg

CamelBak APEX PRO Run Vest Trekking Pole Quiver.jpg

PIRELLI P ZERO RACE RS FSC® CERTIFICATION.jpg

(lower resolution) Rudy Project Turbolence Goggles lifestyle picture 1.jpg

@tenways_ebike just added two new city bikes to their offerings: the CGO600 Plus and the CGO800 Plus.
Do you want more information? Willing to test them?
Contact us 👉 press@vitaminac.net

#vitaminacPR

A new chapter for Italian cycling has just begun.
@rudyproject becomes official partner of the Italian Cycling Federation, equipping the national teams with the hi-tech Wingdream helmet, alongside The Wing and Nytron Pro.
Towards Los Angeles 2028, FCI and Rudy Project are ready to redefine together the limits of performance, thanks to passion and the excellence of Made in Italy technology.

Interested in testing the products the Italian cyclists are using or in knowing more about the partnership? Contact us 👉 press@vitaminac.net

#vitaminacPR

A major comeback is set for the 2025 edition of La Fausto Coppi Granfondo: the event will include the Colle di Sampeyre in its long route.

The race will once again tackle this stunning mountain pass, one of the few in the Cottian Alps exceeding 2,000 meters above sea level.

With the addition of Colle di Sampeyre, the long route of La Fausto Coppi will now cover 172 km with a total elevation gain of 4,330 meters. The challenge is sure to impress the attending riders with its panoramic beauty, demanding climbs, and spectacular scenery.

Invitations reserved for journalists are available. Interested in hearing more? Contact us 👉 press@vitaminac.net

#vitaminacPR

Focus Mobility published a comparison of touring backpacks, featuring the Hawg Pro 20 against 16 other models: the CamelBak backpack shined.
Here is the verdict: “The H.A.W.G. Pro 20 offers more than just space for water and gear. It impresses with its stable fit, excellent breathability and balanced weight distribution. This makes it the perfect partner for challenging trail tours in good weather.”

Interested in testing this or other CamelBak models? Contact us 👉 press@vitaminac.net

#vitaminacPR

@velofollies has been amazing! We had over 20 meetings in one day, bringing journalists to visit the booths of @pirelli_cycling @q36.5 @alecyclingofficial @camelbak and @tenways_ebike.
The show is really well thought: great quality of the attending brands, great care of the stands, more sober than at Eurobike but well positioned and distributed, a careful organisation, no crowds at the entrance and no mess.
We highly recommend this event: in 2026 Vitamina C will be there in force.

Also planning to attend and looking for a press office? Contact us 👉 press@vitaminac.net

#vitaminacPR

Rennrad-News and Mtb-News published a comparison of winter cycling pants. @elasticinterface received 7 mentions and was included in 3 of the 10 product tested.
In the opinion of the editor, ‘The Elastic Interface pad increases comfort’.

Interested in testing Elastic Interface's technology? Contact us 👉 press@vitaminac.net

#vitaminacPR

Did you know that over 40 athletes medalled at the last Winter Olympics used @rudyproject helmets or glasses?
Thanks to the leading daily newspaper Corriere della Sera for the in-depth story focusing on this company representing Italian excellence in sports products.

#vitaminacPR

@q36.5 has unveiled the @q36.5_procycling team 2025 kit: the most advanced product line ever to come out of Q36.5's laboratories, thanks to its unique combination of aerodynamics, comfort, and thermoregulation.
Interested in knowing more? Contact us 👉 press@vitaminac.net

#vitaminacPR

Radwelt, the magazine of the German bike lobby ADFC, tested and reviewed cycling pad and glove palms produced by Elastic Interface. Here is their verdict:
"A direct comparison with a simple standard bikepad quickly reveals that the Elastic Interface chamois provides a much more comfortable feeling. The seat area does not become excessively sweaty, nor do shocks and vibrations become unpleasantly noticeable. Even after several hours, the seat remains very comfortable.
The same applies to the gloves: While inexpensive models can cause problems, such as chafing on the skin or a tendency to cramp in the fingers, none of this was noticeable on gloves with Elastic Interface padding".

#vitaminacPR

And for those who missed it, Paola Gianotti's speech at the TedX in Agliè
https://www.youtube.com/watch?v=hh2wttTkqrs

#vitaminacPR

To wish you a happy Christmas this year, we borrow the graphics of THOK E-Bikes. May Santa Klaus overcome every difficult path!
Merry Christmas to all!

#vitaminacPR

A portrait of Federico Pellegrino and his collaboration with Rudy Project on Race skimagazine.

#vitaminacPR

Spotted! 😍😍 @camelbak Apex Pro Running Vest put to the test by the @outdoor_magazin editorial team during an everesting 🚠

#vitaminacPR

A gift idea? Belts and handlebar tapes with Christmas themes from @nabico_tapes
See them here 👉 https://bit.ly/3OzSFpG

#vitaminacPR

Alé has renewed its partnership with the French Cycling Federation for the next four years, until the Los Angeles 2028 Olympic Games. Since they began working together in 2014, Alé and the French teams have won nearly 700 medals on the European and world stage.

Interested in knowing more? Contact us 👉 press@vitaminac.net

#vitaminacPR

"At a weight of just 240 grams, Camelbak's Podium Titanium bottle makes no compromises. Your water flow is guaranteed while you keep going full throttle".
Thanks to the Swiss @born_magazine_official for this presentation.

How about you? Have you tried the incredible insulation of @camelbak metal water bottles yet?
Contact us for a sample 👉 press@vitaminac.net

#vitaminacPR

The handlebar tape is an often overlooked component of the bicycle, but it performs a crucial function being the contact point between the bike and the rider.
Follow Nabico's Facebook channel to stay up-to-date on the best types and materials 👉 https://www.facebook.com/nabicoitaly
Interested in receiving a test sample? Contact us 👉 press@vitaminac.net

#vitaminacPR

"The K-Tour from Alé amazed us. As year-round cyclists, we have worn many winter tight pants from other brands, but none have ever looked as comfortable as those ones". Thanks to FAZ Kaufkompass for highlighting @alecyclingofficial in this comparative test with 45 different models.

#vitaminacPR

@thok_ebikes presents TP4: the versatile e-MTB entirely Made in Italy. Two models, frame in carbon fibre, new Bosch CX motor, modular battery up to 1050 Wh and varying geometry.

Didn't you received the press release?Contact us 👉 press@vitaminac.net

#vitaminacPR

The 'Guide to Choices 2025', distributed together with the magazines Bici Sport and Cicloturismo, provides you with excellent advice for your future rides...😍

#vitaminacPR

@rudyproject just presented Turbolence: Spherical lens, sweatband and ergonomic design for an unparalleled visual experience in all major outdoor disciplines: from trail running to beach volleyball, water sports, mountain sports, padel and cycling.

Interested in a test sample? Contact us 👉 press@vitaminac.net

#vitaminacPR

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INSTA ... C

PROUD PR PARTNER OF:

BENVENUTI! WELCOME!

Boring PR? Dull image? Can't get your positioning right? You need the Vitamina C tonic!

​

PROUD PR PARTNER OF:

BENVENUTI!
WELCOME!

Boring PR?
Dull image?
Can't get your positioning right?
You need the Vitamina C tonic!