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Vitamina C (hereby also indicated as “we” or “VC”) is a PR, Media relations and Communication agency, with a specialization in outdoor sports, outdoor goods (notably: running, trail running, cycling, biking, skiing, hiking, camping and rambling). We might as well provide our services in the fields of telematics for vehicles, pieces of furniture and design wares.


We are based in north-west Italy with headquarters in Corso Re Umberto I, 139 10134 Turin and operative offices at Via Claudio Beaumont, 42 – 10138 Torino I – EU VAT nr. IT08776770011


This Privacy Policy document will inform you about the collection, use and disclosure of personal information which may have been provided to us or collected from publicly available sources. This Policy also sets out your rights in respect of our processing of your personal data.


This privacy policy (hereby “Policy”) is intended to meet the requirements of the EU Regulations in terms of processing and handling personal data (most known as “GDPR”).


Where our use of your personal data requires your consent, you can provide such consent:

  • at the time that we collect your personal data following the instructions provided; or

  • by informing us by e-mail, post or phone using the contact details set out in this Policy.


Also, by consenting to this privacy notice, you are giving us permission to process your personal data specifically for the purposes identified here-below. You may withdraw your consent at any time by using the contact details as here-below provided.


Please note that our company’s website is constructed thanks to the platform and it’s stored on the website. provides us with the online platform that allows us to display or provide our services to you. Your data may be stored through’s data storage, databases and the general applications or by


Both companies will store your data on secure servers behind a firewall. For more information on Wix data storage and/or our visitors’ data storage and tracking, also see Wix's Privacy Policy.

For more information about hosting and data storage please see



We may collect the following data:

  • Name

  • Birth date, place of birth and age

  • Postal Address (either home or work), e-mail address and contact telephone numbers (either               

            personal or work)

  • Ethnicity

  • Nationality

  • Your image or images that are portraying you

  • Job title

  • Occupation

  • Employment role

  • Place of employment

  • Education history and work history

  • Marital Status

  • Dietary requirements

  • Information about your interests

  • Your ID data and/or copy or passport data and/or copy

  • Information about articles (or similar) that you may have published or written

  • Information for hiring personnel and human resources or for freelancing collaborations (Eg. work eligibility status, financial account information, VAT numbers or Italian Fiscal Codes    

        numbers, government-issued identification information, Taxation              codes and so on)

  • Other information that may identify you and that you may have provided us with, or which is in the public domain


The information you provide will be subject to rigorous measures and procedures to minimize the risk of unauthorized access or disclosure, with secure data systems scrutinized regularly. Please note that in some cases we may carry out the activities referred to in this Policy in our capacity as a data processor acting on behalf of our clients.



We do not collect personal data from children.



We may collect and receive your personal data using different methods:


  • Personal data provided by you. You may give us your personal data directly. This will be the case when, for example, you contact us with enquiries either personally or via emails, you complete forms on our site or in hard copy or online or that we have sent you via email, you participate in a survey we promoted, or take part to a media event or product launches we have organized or our clients organized, or visit us on the stand of some our customers at various shows and events, such as – but not limited to – ISPO Show (Munich – D), Outdoor by ISPO (Munich – D), Bike Festival in Riva del Garda (TN – Italy), COSMOBIKE Show (Verona – Italy), Ultra Trail du Mont Blanc (Chamonix – F), Lavaredo Ultra Trail (Cortina d’Ampezzo – I), La Fausto Coppi Officine Mattio (Cuneo – I), La Alé La Merckx (Verona – I) or subscribe to receive our marketing and/or media communications and/or newsletter, or provide feedback to us, provide services to us or otherwise through your interactions with us.

  • Personal data provided or received from third parties. From time to time, we may receive personal data about you from third parties. For example, we may receive your contact details from an industry contact or from our clients or we may receive your CV or resume from a recruitment service provider or via LinkedIn ( ). We may also use third parties to collect personal data about your interactions with our site.

  • Publicly available personal data. From time to time we may collect personal data about you (including your contact details, biography, interests or affiliations) from publicly available sources (including open source data sets) or media reports or personal data about you that you or a third party may make publicly available (for example through speaking at events or publishing articles or other news stories or posting on social media platforms or via our subscriptions to Cision Platforms and Mediadata Italia PR platforms or via the ISPO Show publicly available media list of contacts).


We may collect and process data on:

  • Business-to- Business Contacts

  • Clients (and individuals associated with clients)

  • Journalists

  • Social Media Influencers and/or other relevant (for the purpose of our services) Opinion Leaders

  • Suppliers

  • Staff

  • Customers

  • Persons who supply us with their information

  • Shareholders of both our company and that of our clients

  • Visitors to our offices or to our events or to the stands of our customers at the shows and trade fairs they are attending



We collect, and maintain data bases containing information about journalists, social media influencers, social media users, customers, suppliers, staff, freelancers and/or other professionals figures, both in the public relations, news or media industry or in the outdoor industry or in the industry fields we provide our services to.


The activities that we may use these data for are:

  • Client work

  • Carry out requests made by you to us

  • Informative e-mails

  • Invitations to events

  • Sending of newsletters with media relevant news and/or information

  • Manage your presence and attendance at our media events and/or media launches and/or  

            clients’ events (ex.: your travels, board and lodging, activities related to your attendance and                 

            so on)

  • Sending of press and/or media dedicated information and press releases

  • Managing our relationship with you

  • Provide support for the provision of our services

  • Market Researches

  • Marketing purposes

  • Promoting our business or the business or products or image of our clients

  • Research purposes

  • Enforce our agreements with you

  • Carry out recruitment activities

  • Comply with any applicable law, court order, other judicial process, or the requirements of a


  • Protect the rights, property or safety of us or third parties, including our staff and clients

  • Use as permitted by law or as otherwise required by law


NOTE: This note is specific for the media, is related to media queries, media monitoring, newsletter campaigns reporting, media events and media related information we might handle.


  • We may collect personal data about journalists, client contacts or industry contacts for interviews requests, for media questions, or requests for information about us or about our customers. Personal data can also come from signing up to our newsletters or to receive copies of our customers press releases and/or media specific assets and other information that we can make available, on behalf of our customers or with the purpose to ensure that we provide the services requested by our clients and/or by you in the most effective and efficient way and that we provide the right information to those who request it.


  • As part of our service to our clients, we may monitor media sites and this might also include social media sites and pages, with the purpose to collect information about individuals from these sites or to be kept up to date on some specific topics or to check what has been published/written/said/reviewed/tested about us and/or about our customers and their products and/or services. We may do so either directly or using a third-party monitoring provider such as – but not limited to - the Cision PR Platforms or Kantar Media Platforms or Eco della Stampa or Google Alerts.  Please refer to the,  ,  or websites for more information, including information about their respective  privacy policies. Further to that, we may collect and/or review and/or monitor other publicly available news, stories or other journalistic content including content made available through public news sites and social media sites to understand what people are saying about us and our clients. We use the aforesaid information to provide our services to our clients. We may also use this information to contact those individuals to discuss our clients’ goods, needs and/or services.  We may also use this information for our own internal administrative and promotional purposes.


  • As part of our services to our clients, we may also collect information  about individuals through third party providers such as, for example via Mail Chimp, with newsletters or emails (, or directly from the individual or through social media or other media outlets. We might check or collect details and opinions on how a client campaign was received or other feedback about a newsletter campaign.


  • As part of our services we might, from time to time, organize, manage or host media events, press conferences, road shows, media visits, media launches and product launches, and/or other industry events, either to promote our services or on behalf of our clients. For this purpose, we may process individuals’ names and contact information that might include sensitive data; if relevant, we may also collect and process any dietary or other specific personal requirements that attending guests may have formulated or communicated to us during the events’ registration process. We collect all these data with the purpose to communicate with these individuals about such events or to ensure their attendance and participation or registration to such events or to organize their travel to the venue, or for the purpose of their board and lodging while at the event, or because they have specifically requested information about such events or because we have lawful basis.


  • You may also feature in photographs taken at the aforesaid events and such photographs might appear in publications/documentations we send to our clients and/or might be published on our site, in print or other media. If you do not wish to be photographed and/or if you do not wish that we share photographs of you while at the afore mentioned events you should inform us immediately at the event. We will always ask for your consent prior to taking a picture of you.


NOTE: Specific notes for other subjects:

  • From time to time we may carry out marketing activities using an individual’s personal data.   We may use his/her information to provide him/her with marketing information about our events and services. We may also provide individuals with information about media and public relations events we organized.


  • As part of our services, we also maintain a database of curricula which might include sensitive data such as – but not limited to - contact details, biography, dietary requirements, and personal preferences of individuals. We may use this information for the purpose of selecting talents for a particular PR project, or for recruitment purposes, for jobs or internships and/or for collaborating and/or working with that individual.  We may obtain this information directly from the individual or via third party recruiters or publicly available sources such as LinkedIn ( ) or the Universities or on jobs- or recruitment platforms.




We will only process and/or collect personal data where we have a lawful and valid reason for doing so, such as:

  • The processing and or collecting is necessary for the performance of a contract we have with you or in order to take steps at your request

  • The processing is necessary to comply with our legal obligations

  • You have consented to us holding such data for purposes agreed with you

  • The processing or collection is necessary for the pursuit of our legitimate business interests


Please note that it is in our legitimate interests (and those of our clients) to process personal data in the way listed by this privacy policy to ensure we provide the services requested by our clients and/or by you in the most effective and efficient way and that we provide the right information to those who request it.



We may share the personal data we collect, with (but not limited to) the following third parties: our clients, affiliates, our staff and or collaborators (including freelancers we might hire for specific customers’ PR projects) media partners, third party suppliers (such as, but not limited to, our IT providers our Bookkeeping or Administrative Consultancy suppliers or Travel Agencies or Airlines/Train/Bus/Car hiring companies we might use or our clients might use to organize your media trip and attendance to an event or launch, or Event Planners and Events Organizing Agencies) or any other professional advisers we might need to execute or provide our services.


Any third parties that we may share your data with are obliged to keep your details securely, and to use them only to fulfil the service required. When they no longer need your data to fulfil this service, they will dispose of the details according to in force laws and regulations in terms of Privacy and Personal Data management.


If we pass your sensitive personal data onto a third party we will only do so once we have obtained your consent, unless we are legally required to do so.


Vitamina C will process personal data in accordance with the current EU GDPR laws and regulations for all the time that it is still lawful and valid to do so. Your data will be safely stored by Vitamina C for varying periods, after which your data are deleted from our systems.



We have taken all reasonable measures to make sure personal data you provide to us are secure and we will take reasonable precautions to protect your personal data from loss, misuse or alteration.

The data saved in servers is recorded on separate media so to avoid any inadvertent erasure, destruction or loss otherwise. The servers’ access is protected by passwords and from unauthorized personnel and response systems. All of our employees and collaborators or data processors who might have access to or are associated with the processing of your personal data, are obliged to respect the confidentiality of the personal data of all users of our services.



Vitamina C, at your request, will confirm what (if any) information we hold about you and how this is processed. In case we do hold personal data about you, you have the following rights (under certain circumstances) : right of access to your personal data, right to withdraw your consent at any time, right of rectification, verification of accuracy, erasure or restriction of processing your data, right to object - on legitimate grounds – to the processing of your data, right to complain – on legitimate grounds - to the applicable authorities, right of being forgotten, right to be informed about the origin of the data. For all of your rights also see:



When you ask us for the aforesaid, information can be provided to you in writing, electronically or verbally.  The controller of the data is also allowed to refuse your requests to right of access if it is unjustified or excessive.


To exercise your rights (for newsletters or media related emails see here-below) or for any queries about  how Vitamina C collects, stores and uses your Personal Data, please contact us using the details as provided  in the “VITAMINA C  GDPR CONTROLLER  & OWNER OF THE WEBSITE” section below.


In the event that you no longer want to receive any marketing or media material from us, please use the unsubscribe option (which is in our e-mails or newsletters) or contact our Company’s Data Controller as set out below.


In case a third party is involved in the processing of your personal data, any of the above requests will be forwarded to this third party for their knowledge and follow-up actions.


Our website use cookies to collect information. When you access our website, you can choose to accept or decline cookies. A cookie is a small file which asks permission to be placed on your computer’s hard drive once you agree to it. We collect information via cookies to help us analyze data about web page traffic and improve our website in order to tailor it to customer needs.


We are using the basic set of cookies, provided by the Wix platform (First-party cookies and Third-party cookies). For more information on cookies refer to:


This website also uses Google Analytics which uses cookies to track visitor usage. Google Analytics will save a cookie to your computer’s hard drive in order to track and monitor your engagement and usage of the website but will not store, save or collect personal information. You can read Google’s privacy policy and further info on their data storage policies, here: (


Our website may also contain links to other websites that are operated by third parties. We try to include safe external links though you should always be cautious when clicking any external web links. At any rate, this is always done at your own risk: despite our best efforts we cannot guarantee or verify the contents of any externally linked website and we cannot therefore be held liable for any damages or implications caused by visiting any external links mentioned or listed in our website. When you leave our website to visit such external links we can no longer be held responsible for the protection and privacy of the data you may provide whilst visiting such websites and links; in the aforementioned case you should refer to these websites’ privacy policies.


Vitamina C website may also use social sharing buttons to share web content directly from web pages to the social media platforms in question or it may show links to some social media platforms either connected to Vitamina C and/or its owner and/or its customers.  Please note that if you share contents on any social media platform or access any social media platform via our website, you agree to do so at your own risk and we cannot therefore be held liable for any damages or implications caused by visiting any external links mentioned or listed in our website.

When you leave our website to visit such external links, we can no longer be held responsible for the protection and privacy of the data you may provide whilst visiting such social media platforms. External social media platforms that this website and/or its owners participate on are subject to the terms and conditions as well as the privacy policies held with each social media platform respectively.




The owner of this site and the lawful GDPR Controller is:

Claudia Vianino

Corso Re Umberto I 139

10138 TORINO I

T.: +39 011 2388439





This Policy was last updated in March 2021. We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

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