In over 15 years we have met so many brands on our path, and many will we meet in the future. They are companies or events that have chosen to take… the Vitamina C. Each client is unique, special and important to us, and every project is (or was) peculiar and gave us something: new ideas, new experiences, new challenges, new encounters. Here's a rundown of the companies we work with or who, over the years, have chosen to put their faith in Vitamina C.


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Pirelli was founded in Milan in 1872 and today stands as a global brand known for its cutting-edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots.

Pirelli is a major player in the tyre industry and the only global player focused solely on the Consumer tyre market, which includes tyres for cars, motorcycles and bicycles.

The company has 19 factories located in 13 countries and more than 12,500 points of sale in over 160 countries. Pirelli has 30,000 employees, with 1,800 people engaged in R&D across 11 countries and a portfolio of 5,800 patents. The headquarters and the R+D center of excellence are based in Milan Italy.

Pirelli sustains its technological excellence by bringing innovations developed within the motorsport arena into its consumer products. The company currently supports over 460 car and motorcycle sport events and has been the exclusive tyre supplier to the Formula One™ World Championship since 2011.

The Pirelli brand is known around the world as an icon of technology and excellence. Represented by the “capital P” logo for more than a century, the Pirelli name stands for a premium, high-end style with an Italian heritage all underlined by its distinctive position as a supplier to luxury car manufacturers.



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rh+ is a Zero Industry s.r.l. brand, which develops and sells products divided into four business units: Cycling, Snow, Eyewear and Urban. Rh+ has an e-commerce site and a well-established international distribution network that covers 22 countries, from Europe, Asia, Africa and North America.

The company has been producing high-performance sportswear and accessories for over 15 years. The rh+ code is about sportsmanship, a value that is reflected in the technical high-performing materials the company has developed over the years both in its specialised laboratory and with feedback from real athletes. The company's products all have the same trademark design, which combines the very best in style and performance.

rh+ has made a name for itself in the sportswear and cycling accessories sector by constantly striving for innovation and focusing on high-performance materials – developed with the help of pro-teams. This ensures the very best performance in all conditions. The result is the unmistakeable design and style of rh+ cycling collections.


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CloseTheGap is the new, innovative Dutch design brand founded by ex-elite rider and tech editor Mathijs Wagenaar.
As an elite rider Mathijs won races in several disciplines, but MTB was his specialty. After his sports career he became an editor for the Dutch cycling magazine Fiets. In an attempt to increase safety and mutual respect among cyclists he came up with the idea of a bell that was so cool that people actually would like to have it.
The HideMyBell concept was born and the official launch of both the CloseTheGap brand and the HideMyBell product took place at the 2018 Eurobike Show (D).
CloseTheGap mission is making cycling safer and more fun. The company develops and engineers new and innovative bike products. CloseTheGap in-house R&D department works with 3D modelling software and 3D printing to create first prototypes that, after the engineering phases, are severely tested and then brought to market. All the production tools are owned by CloseTheGap, which means all products are unique designs.


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Founded in 2001 by J. C. Rattel, a well-known name in the cycling world for 25 years, Ekoï offers to all cyclists and triathletes, high-quality products such as helmets, goggles, shoes and apparel. The peculiarity of the brand, among others, is to be the only one in the world market (to date) to offer helmets and goggles (as well as shoes and clothing outfits) that are fully customizable. Every fan can create his/her own style by simply clicking on the Configurators on the official website of the brand.

From road racing to triathlon, many famous athletes have chosen to run and ride wearing Ekoï products. This is the case of famous pro cyclists such as Astana’s team leader Fabio Aru, the members of the AG2R team (helmets), the English Brownlee brothers (helmets) as well as Frederik Van Lierde (helmets) and Marcel Zamora (glasses) and many more.

All Ekoï products are shipped (in only 8-10 working days from time of order) from their warehouse in Saint-Raphael de Fréjus (France) and can be purchased exclusively on their www.ekoi.com website.


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Founded 2012 in Perth (Australia) Verve Cycling developed the InfoCrank as a scientific tool to bring cycling torque and power measurement up to the standard required by the most demanding performance based teams.  

The aim was to produce a product that could be used by the professionals in their everyday world and then suitably priced and packaged for the aspiring Olympian, professional or amateur alike. The InfoCrank is independently tested and is considered to be precise and true at all levels between 0 and 3000watts.  However, the key attribute of the InfoCrank is its simplicity and durability, both very important to elite cyclists who ride in all sorts of terrain and temperatures and climatic conditions.

In 2015 Verve Cycling acquired Breakway Innovations (BAI), the designer of the power module used for the InfoCrank and signed a five years partnership agreement with the prestigious British Cycling federation.


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ELASTIC INTERFACE® is the global leader in the manufacture of protective pads (chamois) for cycling shorts. The brand belongs to the young company CyTech (which opened in 2000) and rapidly established as the ultimate and most certified benchmark for the cycling pad industry. The company headquarters are in San Vendemiano, Italy, just a few miles down the road from the two factories (one for the thermal moulded products and one for the stitched products). With the Elastic Interface® Technology (EIT) logo and the innovative technology applied to its pads, the company has revolutionised the history of cycling shorts: pads with 360° elasticity designed to fit the rider’s body like a glove and improve performance. EIT products are based on an exclusive CyTech patent that is still the worldwide standard today. At Elastic Interface® the results from the design phase and all studies conducted in the EIT LAB are certified and supported by completely independent research and experiments carried out by the Department of Biomedical Sciences of the University of Padua, Italy, and coordinated by Professor Antonio Paoli. The Elastic Interface® catalogue features forty-two different models for men and thirty-four for women, all custom designed to suit different disciplines.


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Thok is the innovative Italian brand and e-mtb producer, founded by former mtb-rider and DH champion Stefano Migliorini with the support of  two Piedmontese entrepreneurs, Giuseppe Bernocco and Sebastiano Astegiano , which manage the TCN Group.
Entrepreneurs are men of action. Many may have ideas, but it is the entrepreneur who then turns a good idea into a company. So the idea of ​​Stefano to build a bike that was so performing to satisfy the most demanding riders - those who come from the racing world - and at the same time comfortable, for those who want to enjoy the MTB experience with... greater peace of mind, matched the solid industrial expertise of the TCN Group.
For the design of its e-mtb Thok relied on Aldo Drudi of the Drudi Performance studio (the one of Vale Rossi's helmet), while for the engineering process they contacted Luca Burzio, an industrial designer with a studio based in Germany.
All international aspects of the brand are followed by Livio Suppo, former team principal of the Honda HRC.
The first Thok e-mtb, produced in Limited version in only 20 items, is dedicated to Toni Bou, 24 times Trial World Champion with the official Montesa Honda, who appreciated it so much that decided to become an ambassador of the brand.

Thok bikes can be purchased online only and / or at regional Thok points.


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The Fausto Coppi granfondo is an international cycling marathon which takes place every year in Cuneo (Northwest Italy) in the first weekend of July. The event kicked off in 1988 for the first time. Its route passes through the hills and mountains were the famous “Campionissimo” Fausto Coppi was born and from whom the granfondo takes its name.  It is definitely the most prestigious granfondo event around the North-West of Italy and with its 4225 m total altitude it is probably one of the toughest and most spectacular cycling marathons in the whole European calendar. It is also one of the most popular as, every year, in the central Piazza Galimberti (Cuneo) more than 2,500 athletes meet from over 25 nations of the world. All flags of the countries, whose athletes attended the event along the years, are printed on the prestigious Fausto Coppi jersey. Among its most famous participants there are famous professional cyclists such as Francesco Moser, Diego Rosa and Adriano Malori as well as VIPs and opinion leaders. Riders attending the granfondo can choose between two routes: the marathon (177 km) and the middle-track of 111 km.


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Claudia Vianino is freelancing for Italy's top trade and retailers magazine BiciTech, publisehd by Tecniche Nuove.


Bike Channel, visible in Italy and the UK, on the SKY platform (Sky and Virgin, in the U.K.) is the only television channel 100% dedicated to the bicycle and to cycling as a sports. Press Office collaboration for Italy's generic Media, offline and online, TV and radio, for the launch of the social campaign #iovogliopedalaresicuro, promoting the safety of all bike users.

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Claudia Vianino is freelancing for Bike Europe, Europe's top cycling trade & business journal. 


Claudia Vianino is a freelance writer and contributor from Italy for  the UK based web portal of news and pieces of information, related to the bike market and trade.

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Press Officer for Italy's professional women cycling tour "Giro Donne" - Giro d'Italia Femminile Cicliste Professioniste

Year: 2005. 

Sector: Cycling