In over 15 years we have met so many brands on our path, and many will we meet in the future. They are companies or events that have chosen to take… the Vitamina C. Each client is unique, special and important to us, and every project is (or was) peculiar and gave us something: new ideas, new experiences, new challenges, new encounters. Here's a rundown of the companies we work with or who, over the years, have chosen to put their faith in Vitamina C.
EUROPEAN PRESS OFFICE
A Leading company in the production of clothing for all cycling disciplines, Alé is a brand of APG s.r.l. The company is based in Bonferraro di Sorgà (Verona). The partner of important WT professional teams such as Movistar Team, Groupama FDJ and also the Bardiani CSF, Alé is also the brand behind the professional World Tour women's team Alé BTC Ljubljana. The general public of enthusiasts can choose between two main cycling clothing lines: the proprietary collection, high quality garments characterized by unique and particular graphics, with a lot of color and fluorescent details and the custom collection, which allows the total customization of the garments. Its the ideal choice for amateur teams and small to big cycling groups. Particular highlight and attention is given by the brand to women specific apparel collections, designed to enhance and offering the maximum functionality and performance at the same time.
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EUROPEAN PRESS OFFICE
It's 1989. Bicycle enthusiast Michael Eidson, is competing in the "Hotter'N Hell 100." And that's exactly what it is: a 100-mile road race in the grueling summer heat of Wichita Falls, Texas. Water is vital to surviving the race, and there are few places to refill a water bottle. Eidson, an emergency medical technician by trade, decides to fill an IV bag with water and slip it into a white tube sock. Yes, a tube sock. Then he stuffs the contraption into the back of his bike jersey, throws the thin hose over his shoulder and clamps it with a clothespin. Hands-free hydration is born. And Eidson is able to drink as he pedals...while the other racers laugh and fiddle with their water bottles.
Today, CamelBak is the global leader in personal hydration. Their range includes hydration reservoirs, hydration backpacks for the running, outdoor, bike and leisure segments, sports bottles and outdoor bottles, mugs and water filtering carafes.
CamelBak is a brand of Vista Outdoor Inc.
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PRESS OFFICE ITALY, SPAIN, UK
CimAlp is a French brand, created in 1964 by a passionate and visionary mountaineer, deeply engaged in the production of technical products, accessible to the greatest number of mountain lovers.
50 years later, the company is still located in the foothills of the French Prealps of Vercors near the Ardèche Mountains.
CimAlp develops and offers clothing and equipment for all mountain activities: skiing, hiking, trekking and above all Trail Running, its number 1 market.
Switched to an online business model almost 10 years ago, CimAlp's ability to offer highly technical garments, at exceptional prices, is now widely known. Some of his clothing items have become a cult among the most demanding mountain enthusiasts, such as the STORM 2 jacket or the 864s, the first trail running shoes with progressive drop.
CimAlp products can only be purchased online and are delivered throughout the territory within max 48 hours.
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DUCATI (by THOK)
PRESS OFFICE ITALY, SPAIN, FRANCE, DACH, UK
The historic brand of Borgo Panigale (Bologna) from 2019 also enters the e-enduro market, with pedal-assisted enduro bikes. Ducati launches, in collaboration with THOK E-bikes, the new MIG-RR e-MTB.
As well as in the motorbike sectore the new e-bike line conveys Ducati's philosophy, offering performance and style. Their first enduro e-mtb is a concentrate of both.
From the historic Cucciolo, the motor bike produced by Ducati in 1945, right after the war, here comes the MIG-RR e-mtb, whose livery was designed by Aldo Drudi of the Drudi Performance studio.
Ducati E-MTB bikes can be purchased online or from Ducati dealers worldwide.
https://www.ducati.com/it/it/e-bike/mig-rrù recenti >
GLOBAL PRESS OFFICE
ELASTIC INTERFACE® is the global leader in the manufacture of protective pads (chamois) for cycling shorts. The brand belongs to the young company CyTech (which opened in 2000) and rapidly established as the ultimate and most certified benchmark for the cycling pad industry. The company headquarters are in San Vendemiano, Italy, just a few miles down the road from the two factories (one for the thermal moulded products and one for the stitched products). With the Elastic Interface® Technology (EIT) logo and the innovative technology applied to its pads, the company has revolutionised the history of cycling shorts: pads with 360° elasticity designed to fit the rider’s body like a glove and improve performance. EIT products are based on an exclusive CyTech patent that is still the worldwide standard today. At Elastic Interface® the results from the design phase and all studies conducted in the EIT LAB are certified and supported by completely independent research and experiments carried out by the Department of Biomedical Sciences of the University of Padua, Italy, and coordinated by Professor Antonio Paoli. The Elastic Interface® catalogue features forty-two different models for men and thirty-four for women, all custom designed to suit different disciplines.
PRESS OFFICE FRANCE, DACH
Forged in the fells and mountains of the British Lake District, inov-8 is a footwear, clothing and equipment brand for committed trail and off-road runners, fitness athletes and adventure-seeking hikers who push boundaries and stretch limits.
Since it was founded in 2003 by Wayne Edy, inov-8 has been renowned as a world leader in grip. The brand lives by the philosophy that an athletes’ interaction with the environment is the single most important factor when designing products. Our kit is light, fast and always innovative, as proven by our pioneering use of wonder-material graphene in sports footwear.
inov-8 is the world’s first - and only - brand to use the Graphene wonder-material in sports shoes. Graphene project started in December 2016 with The University of Manchester, which homes The National Graphene Institute. The first inov-8 shoes with graphene enhanced soles were introduced on the market in 2018.
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EUROPE AND USA/CANADA CYCLING PRESS OFFICE
Pirelli was founded in Milan in 1872 and today stands as a global brand known for its cutting-edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots.
Pirelli is a major player in the tyre industry and the only global player focused solely on the Consumer tyre market, which includes tyres for cars, motorcycles and bicycles.
The company has 19 factories located in 13 countries and more than 12,500 points of sale in over 160 countries. Pirelli has 30,000 employees, with 1,800 people engaged in R&D across 11 countries and a portfolio of 5,800 patents. The headquarters and the R+D center of excellence are based in Milan Italy.
Pirelli sustains its technological excellence by bringing innovations developed within the motorsport arena into its consumer products. The company currently supports over 460 car and motorcycle sport events and has been the exclusive tyre supplier to the Formula One™ World Championship since 2011.
The Pirelli brand is known around the world as an icon of technology and excellence. Represented by the “capital P” logo for more than a century, the Pirelli name stands for a premium, high-end style with an Italian heritage all underlined by its distinctive position as a supplier to luxury car manufacturers.
PRESS OFFICE ITALY, SPAIN, FRANCE, GERMANY
rh+ is a Zero Industry s.r.l. brand, which develops and sells products divided into four business units: Cycling, Snow, Eyewear and Urban. Rh+ has an e-commerce site and a well-established international distribution network that covers 22 countries, from Europe, Asia, Africa and North America.
The company has been producing high-performance sportswear and accessories for over 15 years. The rh+ code is about sportsmanship, a value that is reflected in the technical high-performing materials the company has developed over the years both in its specialised laboratory and with feedback from real athletes. The company's products all have the same trademark design, which combines the very best in style and performance.
rh+ has made a name for itself in the sportswear and cycling accessories sector by constantly striving for innovation and focusing on high-performance materials – developed with the help of pro-teams. This ensures the very best performance in all conditions. The result is the unmistakeable design and style of rh+ cycling collections.
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PRESS OFFICE ITALY, UK, FRANCE, SPAIN, DACH COUNTRIES
Thok is the innovative Italian brand and e-mtb producer, founded by former mtb-rider and DH champion Stefano Migliorini with the support of two Piedmontese entrepreneurs, Giuseppe Bernocco and Sebastiano Astegiano , which manage the TCN Group.
Entrepreneurs are men of action. Many may have ideas, but it is the entrepreneur who then turns a good idea into a company. So the idea of Stefano to build a bike that was so performing to satisfy the most demanding riders - those who come from the racing world - and at the same time comfortable, for those who want to enjoy the MTB experience with... greater peace of mind, matched the solid industrial expertise of the TCN Group.
For the design of its e-mtb Thok relied on Aldo Drudi of the Drudi Performance studio (the one of Vale Rossi's helmet), while for the engineering process they contacted Luca Burzio, an industrial designer with a studio based in Germany. All international aspects of the brand are followed by Livio Suppo, former team principal of the Honda HRC.
The first Thok e-mtb, produced in Limited version in only 20 items, is dedicated to Toni Bou, 24 times Trial World Champion with the official Montesa Honda, who appreciated it so much that decided to become an ambassador of the brand.
Thok bikes can be purchased online only and / or at regional Thok points.
LA FAUSTO COPPI OFFICINE MATTIO
GLOBAL PRESS OFFICE
The Fausto Coppi granfondo is an international cycling marathon which takes place every year in Cuneo (Northwest Italy) in the first weekend of July. The event kicked off in 1988 for the first time. Its route passes through the hills and mountains were the famous “Campionissimo” Fausto Coppi was born and from whom the granfondo takes its name. It is definitely the most prestigious granfondo event around the North-West of Italy and with its 4225 m total altitude it is probably one of the toughest and most spectacular cycling marathons in the whole European calendar. It is also one of the most popular as, every year, in the central Piazza Galimberti (Cuneo) more than 2,800 (closed number) athletes meet from over 25 nations of the world. All flags of the countries, whose athletes attended the event along the years, are printed on the prestigious Fausto Coppi jersey. Among its most famous participants there are famous professional cyclists such as Francesco Moser, Diego Rosa and Adriano Malori as well as VIPs and opinion leaders. Riders attending the granfondo can choose between two routes: the marathon (177 km) and the middle-track of 111 km.
ALE' LA MERCKX GRANFONDO
GLOBAL PRESS OFFICE
Alé La Merckx is an international cycling granfondo that takes place every year in Verona, on the weekend of the first week of June.
Part of the Alé Challenge and valid test for the award of the UEC European Granfondo Champion titles, it owes its name to the famous clothing manufacturer Alé and to the "Cannibal" Eddy Merckx.
An event that attracts over 2000 cyclists to Verona every year, Alé La Merckx brings the beauties of the city of lovers and its sumptuous province to the spotlight.
There are two routes: the 129 km long cross-country ski run with a difference in altitude of 2,600m and the medium-length cross-country ski run of 82km with a vertical drop of 1,450m.
In the main race, the cyclists will skirt the Austrian ramparts to head towards the lower Valpolicella and the historic villages of the foothills. At the crossroads with the SP14a, the athletes will leave their companions in the middle-distance and head towards Erbezzo. The long route touches the territories of Lessinia, passing through Castelberto, Passo del Pidocchio, Passo Fittanze, Ronconi, Ceredo, Valpantena, up to the finish line of Verona located on the Torricelle.
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